When you are attempting to grow a business, it seems natural to “create some content”, right? Maybe you leapt onto Facebook or Instagram thinking this is a great way forward, or created a Facebook group, relevant to your industry.

Can you colour by numbers, filling in templates for weekly social media content, creating blogs based on keywords and email sequences and just let it happen? Not really; All too often when we try too hard to generate content, it fails, even for Facebook Groups which naturally get more engagement than pages. So what are the ingredients of successful content campaigns? For me there are just three ingredients you need:

  1. Consistency

Are you going to show up? No, really show up, consistently and stick to this? Ok 5 posts a day sounds great, but do you really have the time to do this? It’s much better to create 2-3 posts a week that are truly interesting and genuine conversation starters than churning out posts for the sake of it.

2. Creativity

This really depends on your audience. Creativity is not just about thinking of funny posts, it’s about tapping into your consumer’s mindset too. What are they thinking? What would really serve them in a unique way? how can you be witty even if things are going wrong? Perhaps you can bring in topical elements too.

3. Heart and Soul

Here is one word you need to really absorb, “authenticity”. You are your brand if you run a small business, you own it. How can you make it more real? What is your unique point of difference and if it’s you, how are you going to go out there and make your mark, even if it means stepping out of your comfort zone? I personally would much rather see a business owner doing a real post about the challenges faced in lockdown and how they are responding to it than irrelevant facts about their industry.

If you are ready to find your voice, and give up the struggle of endless content creation let’s have a chat. Work smarter, not harder!

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