About Me
“I love helping brands grow, and most importantly, talking sense into them when a marketing agency has been pulling the wool over their eyes!”
I have over 20 years experience in marketing and growth. I built my career in e-commerce management for large UK retailers. I also worked agency side as an account director on media accounts in London. Don’t get me wrong, I enjoyed the buzz of London for a long while before I moved to Southern Spain. Effectively I swapped the underground for the paseo, and the rainy days for sun. I sold out you could say- but wait, it was in Marbella where I had the most challenging and exciting marketing projects of my career!
During my time in Spain I had the pleasure of really learning what I enjoy in marketing, yes I can optimise a campaign and analyse it for you, but where I thrive is acting as a sounding board for brands, like an outsourced CMO.
I’ve worked with multi million pound businesses and micro start ups, where there simply are not enough people to do everything so you have to focus on what matters and get creative.
The principles of any marketing campaign are the same. Understand the market, the customer and how to reach them, test your ideas then make it better. Now you need to do it again, but bigger and better!
Every client is different and every campaign is unique, that’s why I like to look at your whole business before jumping in with a one size fits all approach.
What I can do
for you
- Spot where there are opportunities to grow fast
- Get you more for your budget by optimising what you do now
- Save you time
- Improve your online presence without making you dance on Tik Tok
- Train you and your team so won't even need me in future!
What I'm not
going to do
- Charge huge mark ups on ad spend
- Charge you for expensive premises and meeting rooms
- Take time to get going. I can run campaigns very quickly and efficiently
- Make you commit for 12 months straight away. You are free to go at any time! It's a free country
- Baffle you with buzzwords
About
Experience
I have over 20 years experience in marketing, working for large corporations such as Otto Group (E-commerce manager and merchandiser), La Senza (E-commerce and digital manager), Senior Manager at Arcadia Group and Account Director at a London Agency managing 8 figure paid search budgets. I moved to Spain/ Gibraltar in 2013 and developed my career as Marketing Director for Staysure Insurance, where I was responsible for over 14 marketing channels, website design and optimisation, conversion with a team of 12, a multi million pound budget I juggled the responsibilities of team management, leading on strategy whilst getting my hands dirty when needed. I. moved to a consultant role in 2016 and have worked for several startups and consumer brands, including a global homesharing app, marketing and promotion for a pilot TV show for ITV, and managing a personal brand and all paid social for an influencer and entrepreneur.
One project I am very proud of is Marbella’s own luxury co working space, Centro House, – I launched this and helped create a rock solid plan to get them exposure. The result? Office spaces sold out in two months.
The Process
How I work
- I start by understanding where you are now, assessing your online presence and what you hope to achieve. You might think you just want more clients, but have you stopped to think about which specific client segments are more profitable for you or how you could turn your current customers into advocates? These are just some of the simple strategies I look at with you in the initial assessment, free of charge.
- From here we work out a plan to get you the growth you deserve. This may include Facebook and instagram advertising, Linkedin Growth hacking, SEO and web design. It won’t include creating endless content that doesn’t get engagement, blindly assigning a large budget with no room to test and pause it, or having to dance semi naked on Tik Tok.
- I believe in getting more for less, making your budget go further and focusing on what matters as you grow your business.
- I use growth strategies as well as traditional marketing, tailored to your brand and your product.
Are you missing an opportunity? I can help you identify what needs to be done, and then actually get those things done.
How much time are you wasting on ineffective marketing strategies for your business?
Maybe you’ve tried Facebook ads, or Sponsored posts and didn’t get anywhere, or you’re regularly posting in online groups and trying to grow your profiles that way. It doesn’t have to be such a struggle…
Results You'll Love.
Let me help you get there!
Book your free strategy session now.